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Record labels 22.07.2008

Polydor

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In 1991 as Head of The Urban Division of Polydor Records covering the labels Polydor, M&G, Slamm, Raiders and Love Records with very able colleague Sue Jeoffroy we went on to help secure hit records for Tony,Toni,Tone with It Never Rains In Southern California, Cathy Dennis with Touch Me, Just A Little Time and Everybody Move on Polydor Records, Love Inc - Love Is The Message on Love Records as well as ZoƩ Sunshine On A Rainy Day for M&G Records plus scoring Record Mirror Club No: 1 records for D'bora Dream and The James Taylor Quartet - Love The Life You Live.

Another grassroots project Somewhere In A Field In England - an electronic dance music album musically following a night out at a Rave, which was remixed by Juan Atkins in Detroit, was eventually released in the USA as The Future Is Orange by Radikal Records. Steve Travell and Don Mitchell produced this album as a project that they could take live out to the Universities and play the complete album for 80mins as a DJ cum Musician set. This idea became the future for groups like the Chemical Brothers, Orbital and Underworld. At the time the bosses at Polydor thought I'd lost my senses but it's always hard to get people to see the horizon, the future if you like, when they are too focused on the ground beneath them.

I walked out of Polydor after a year, with a year's salary, because the Chairman of the parent company, Polygram, put the immediate future of Polydor into the hands of a Managing Director who was sadly out of his depth - my career was too important to let it drift into the River Thames and I really missed being in the studio creating music with people instead of shuffling other people's recording budgets around. It was a brave and as it turned out, the best decision. Within a short space of weeks I was deep inside the most successful studios in UK Pop music history - PWL, with my own imprint Sanctuary Records. I also had a recording bubbling away in the studios to start the new journey on.

PWL and SANCTUARY RECORDS

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In 1992 I was invited into the world famous recording studios known as The Hit Factory by Pete Waterman to work with Tony King and Asher as AKA and we came out with the UK Single No: 3 hit record, West End feat. Sybil, The Love I Lost for Sanctuary Records. The song also stayed at No: 1 in the UK Club Charts for 4 weeks. We also enjoyed No: 1 UK Club Chart positions with Wag Ya Tail - Xpand Ya Mind, Key West - Looks Like I'm In Love Again and Club Z - I Wanna Be Someone all on Sanctuary Records. The label was called Sanctuary as it was my sanctuary after not enjoying working within non-creative restraints of Polydor. Here the idea of Westend was born.

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With the demand for Westend remixes I left PWL to work for myself running the diary of remix work and build a club promotion company called Song & Dance. Both projects worked hand in hand and over a very short space of time became hot businesses. I'd learnt fast at PWL the importance of Radio mixes when remixing records so soon all the major labels were employing Westend to create Radio and Club remixes of their new releases.

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Eddie Gordon

"Eddie Gordon - the career of a new Millennium, innovative, forward thinking mind that has shaped the way music is presented to millions of people the world over with his visionary attitude to life's changes and the reason why music is so influential in all of our lives from the cradle to the grave."
Gabor Szanto - Budapest

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